Matthieu Piccon serves as the Connected Services Marketing Manager at PACCAR since October 2023, focusing on product usability and managing an annual marketing budget of $600K. Since March 2009, Matthieu has operated as the General Manager and editor for RacingBusiness.fr, delivering insights on Formula One's economic landscape and establishing partnerships in the racing industry. Prior experience includes extensive roles at Toyota France, where Matthieu held various positions such as Brand Manager for Innovations and Connected Services Coordinator, overseeing strategic planning for new zero-emission powertrains and enhancing connected services. Other earlier roles encompassed product planning at Toyota Motor Europe and assistant product management at Renault Sport Technologies. Matthieu holds an MBA in Marketing from the University of Cincinnati and a Master's degree in Marketing from TBS Education.
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