Tricia Baker

Tricia Baker has extensive work experience in various roles related to marketing and strategy. Tricia is currently the Senior Vice President of Strategy & Impact at PACE Equity, LLC. Prior to this, they were the President of Baker Creative/Consulting, where they focused on marketing and business development strategies, customer engagement strategies, and content strategy for brand building. Tricia has also served on the Board of Directors at Charleston|Orwig. In terms of academia, they have worked as an Adjunct Professor at Marquette University. Earlier in their career, Tricia held several leadership positions at Johnson Controls, including Director of Strategic Marketing, Director of Marketing Strategy, and Director of Global Brand Strategy. Tricia also has experience as the Owner/Managing Director of TK Creative, a full-service marketing agency. Tricia started their career at The Mark Travel Corporation, where they held various roles, including Director of Consumer Brands, Director of Marketing Services, and Marketing Development Manager. Throughout their career, Tricia has demonstrated their expertise in marketing strategy, customer engagement, brand management, and business development.

Tricia Baker has a Bachelor's Degree in Finance, Investment, Banking, International Business, and French from the Wisconsin School of Business. Tricia also holds an MBA in Marketing and Information Systems from Marquette University. Tricia has studied French language, Economics, and Art History at the IAU Institute for American Universities. Additionally, they have obtained certifications in Designing and Implementing Big Data Analytics Solutions from Northwestern University and in Brand and Reputation from Tuck Executive Education at Dartmouth.