Pacesetter Technology
Bill Sendell has diverse work experience in the golf industry. Bill started their career as the Head Professional at Spyglass Hill Golf Course in 2000 and held this position until 2008. From 2008 to 2012, they worked as the Director of Tournaments at Pebble Beach Company. In 2013, they became the Director of North America at The Eden Club, where they focused on membership sales, ambassador recruitment, and planning strategies. In 2016, they founded The Axial Club, where they served as a Business Owner, organizing high-quality golf events for an invitation-only membership. In the same year, they also joined Tehama Golf Club as the Membership Director, responsible for member engagement and recruitment. In 2022, they joined Pacesetter Technology as the Vice President of Western Sales. Throughout their career, Bill has showcased strong leadership skills and expertise in event management, club culture, and golf instruction.
Bill Sendell attended Aptos High School from 1983 to 1986. Following high school, they went on to pursue a Bachelor of Arts (B.A.) degree in English Language and Literature, General at Wake Forest University, where they studied from 1987 to 1990.
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Pacesetter Technology
We build your club's mobile app powered by our technology. Your experience, your operation and your reputation will never be the same. We’re the only platform dedicated to the delivery of exceptional member experiences. We’ve got club experience in our veins and software in our DNA. Our club expertise includes 20 years of improving the operations and member experience at some of the finest resorts and private clubs in the world. Our tech team has spent a similar amount of times pioneering the development of innovative analytics-based software. We’re combining these decades of entrepreneurial, club operations and technology experience to innovate the private club member experience and change things forever.