Barb Modey

Barb Modey has extensive experience in market research and communications, currently serving as the Customer Satisfaction Market Research Manager at PacifiCorp since June 2009. In this role, Barb manages market research to identify customer satisfaction gaps and develops strategic plans to enhance satisfaction while aligning with business goals. Previously, Barb held positions as a Senior Communications Advisor at PacifiCorp, where communications planning and project management for energy efficiency programs were key responsibilities, and as an Account Service Manager at Purdie Rogers, focusing on branding and marketing strategies for clients in various industries. Barb also directed client account management at Hallock Modey Advertising & Public Relations and worked as an Account Executive at The Hallock Agency. Barb Modey holds a Bachelor of Arts in Communications from Oregon State University and a Bachelor of Fine Arts in Painting from the Pacific Northwest College of Art.