Allison New is an accomplished marketing professional with extensive experience in marketing automation and strategy within the sports and entertainment sectors. Currently serving as Marketing Automation Manager at Paciolan since June 2021, Allison has previously held key marketing roles at Ticketmaster as Client Marketing Manager - Sports, where responsibilities included executing complex digital marketing campaigns and maintaining strong client relationships. Prior experience at Rutgers Athletics involved generating significant ticket revenue, managing extensive email marketing efforts, and creating data-driven insights for strategic decision-making. A graduate of Rutgers Business School with a Bachelor of Science in Marketing, Allison has demonstrated strong leadership, analytical skills, and a commitment to delivering impactful marketing solutions throughout a diverse career.
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