Dax Young

Dax Young is the Director of Merchant Success at Pack Digital. Dax was previously the Director of Strategy at The Stable, part of Accenture Song. Dax was responsible for leading creative teams in crafting and executing successful CX/UX strategy for digital products. Dax also contributed to the agency's approach and execution for clients across multiple commerce verticals including CPG, fashion, apparel, beauty, health & wellness, and more. Their most notable achievement involved defining a prioritization framework for use across all engagements.

Dax played a leading role in evolving the agency's strategy group thought process and structuring our client engagements to drive continuous brand growth. Their cross-disciplinary contributions included consulting on brand strategy, competitive landscape analysis, customer journey & persona mapping, spearheading a/b/n testing & personalization programs, and developing consumable strategic/tactical frameworks.

Dax Young has a Bachelor's degree from Hamline University. Dax also has certification from Google in Google Analytics Individual Qualification and from Optimizely in Optimizely Platform Certification.

They work with Corey Hivner - Product Manager, Andrew Nguyen - Lead Software Engineer, and Corrine A. - Account Executive. Dax Young reports to Cory Cummings, Co-Founder & CEO.