The vision of PaddleBC is to raise the profile of paddling in BC through collaboration between stakeholders including, RDMOs, DMOs, Indigenous representatives, cross sector partnerships and the private business sector. Build relationships and grow the tourism visitor economy by driving awareness, interest and desire for paddle sport in BC.
Our missions is to create a consumer facing marketing initiative - Paddlebc.ca - that highlights the regions, communities, events and businesses that make British Columbia the best place to paddle in the world while providing consumers with comprehensive information on safe paddling and connecting them with bookable experiences.

PaddleBC

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