Parker D. Lake

Parker is passionate about IT, sales/business development, and paddle sports. He leverages his knowledge and expertise in each of these areas to support organizations that are looking to scale their operations and grow their market share. While characteristically diplomatic and respectful, Parker is not afraid to “tell it like it is” when a change in direction is needed in order to get desired results.

Information Technology

Growing up in California, Parker began his tech journey learning to code in Logo and Basic (way before Visual Basic!) on a Commodore 64 personal computer at the age of 10. Today, he provides South Florida organizations with access to a team of professionals who handle IT tasks ranging from simple “Level 1” help desk support, to complex server migrations, cybersecurity and business process automation. Clients served include prominent law firms, accounting practices, and tech-forward companies and charities with South Florida headquarters.

Sales/Business Development

With over 30 years of international and domestic B2B sales experience, Parker is an expert in the science behind prospecting and closing deals. He values data-driven analysis then transcends the “number’s game” to bring a human touch to every transaction. His sales style involves as much art as it does science: ensuring that prospective clients feel heard and their pain points get resolved with the solutions he proposes.

Paddle Sport

Parker is a former collegiate rower, first at the University of Southern California in the US and later at the Real Club de Regattas of the Universidad de Alicante in Spain. He has since transitioned from eight-man crew boats to long distance challenges on stand up paddle boards. His background prepares him to show up to work for his clients daily with an “athlete’s mindset.” An athlete’s mindset—marked by discipline, resilience, and goal-oriented focus—translates powerfully into business by fostering high performance under pressure and continuous improvement. Parker is blessed to be able to introduce others to paddle sports via his current leadership role as Head of Tours at PADL.co.

Parker writes, speaks, and consults worldwide on topics related to IT, Business Development, and the “Athlete’s Mindset