Alex Hoffmann is an entrepreneur with 25+ years of experience in e-commerce and the payment industry, specializing in the unique dynamics of the Brazilian market. They are the CEO & Founder of SiliconAction (1996 - Present) and the CEO & Co-Founder of PagBrasil (2010 - Present) and iCONS Inteligência em Consultórios (2018 - Present). They earned a Bachelor's degree in Computer Science from Pontifícia Universidade Católica do Rio Grande do Sul (1992 - 1996).
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