Alex Bates

Alex Bates is a skilled marketing and data transformation professional with extensive experience in leading strategic initiatives across various companies. Since January 2015, Alex has held the position of Managing Director for Group Data, Insights & Activation at PageGroup, where responsibilities include defining the global data transformation strategy and delivering commercial value through BI, AI, and RPA. Previously, Alex served as the Group Data, Insights and Activation Director and the Marketing Director for the UK and RoW, overseeing B2B and B2C marketing strategies across multiple regions. Prior experience includes a role as Head of Marketing at Gorkana Group, responsible for strategies and campaigns to enhance brand awareness and drive sales, along with marketing positions at Wolters Kluwer UK Ltd, Croner UK, and DC Leisure Management Ltd. Alex holds a Postgraduate Diploma in Digital Marketing from IDM and a 2:1 degree in Leisure Policy and Administration from the University of Brighton.