PAIKKA
Alexia Cadalbert is currently serving as the Marketing & E-Commerce Manager at PAIKKA since November 2023, previously holding the position of Marketing & E-Commerce Coordinator. Prior experience includes roles as a Marketing & Communications Specialist at MCH Group from August 2021 to September 2023, and in Internal Communication at Baloise Group between February 2017 and July 2021. Additional experience encompasses positions as Event Staff at USP Partner AG and Novartis, a Library Assistant at GGG Stadtbibliothek, and a Retail Salesperson at Manor AG. Alexia Cadalbert holds a Master of Arts in Media Studies and Political Science and two Bachelor's degrees in Economics and Communication and Media Studies, all from the University of Basel, complemented by a Matura from Gymnasium Bäumlihof.
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PAIKKA
PAIKKA is all about creating premium level, human-grade pet essentials. We believe every product designed for your pet should be designed as well and profoundly as products for human beings. We re-invent important daily moments in pets´ lives through inventive lifestyle products which are safe to use and equipped with uncompromised ergonomic and functional features. Our PAIKKA pack consists of animal lovers with unique skillset. Together we have long work experience in fast fashion, design, pet industry and assortment management, B2B omni-channel development, global procurement and production. We understand the needs of pet owners through extensive knowledge of dog behavior, ergonomics and wellbeing. PAIKKA delivers outdoor and home products for different life stages in pets’ life. Every product is designed with our end users’ needs in mind – for us pets come first. We don’t cut corners, even the smallest little details have been thought through. Practicality and functionality don’t rule out style, PAIKKA pet products are something you love showing to everyone, also your friends who don’t have pets, yet. We also make our industry expertise available to help third-party retailers grow their pet accessories business. We prepare turnkey strategic assortment and pricing models for our business partners and give them access to our proprietary design, product development and manufacturing system Follow our journey on Instagram.