Sven Asmus

Sven Asmus is an accomplished professional with extensive experience in product management, business development, and teaching. Currently serving as the Head of Global Product Management for Loader Cranes at PALFINGER AG since May 2025, Sven also holds an adjunct faculty position at Technische Universität München, where instruction in Business Design is provided for the TUM Executive MBAs. Prior experience includes roles as Director of Business Development, Sales & Marketing for APAC at Wacker Neuson Group and Head of Business Development at Weidemann GmbH. Academic credentials include an MBA in Agribusiness from The University of Göttingen, an LLM in Mergers & Acquisitions from the University of Münster, a PhD in Behavioral Economics from Technical University of Munich, and an MBA focused on Innovation & Business Creation from the same institution. Additional undergraduate studies were completed at RWTH Aachen University, earning a Diplom in Business Administration and Management.