Yisel Sanchez

Yisel Sanchez has extensive experience in digital marketing and communications, currently serving as the Digital Marketing and Communications Director at Pan-American Life Insurance Group since October 2011, where a comprehensive online marketing strategy was developed and a digital marketing team was led. Prior roles at the same organization include Corporate Marketing and Communications Manager and Corporate Marketing Manager for Incentives, focusing on dynamic marketing strategies and managing substantial event logistics budgets. Yisel's career began at Banco León as Corporate Marketing Manager, establishing loyalty programs, and included significant roles at Claro RD, focusing on customer loyalty and relationship management. Educational background includes a Master's in International Commerce and Finance from Universitat de Barcelona, ongoing studies at Columbia Business School, and professional development in areas such as strategic meeting management and human resources strategic management.