Abraham Serrano

Abraham Serrano is a skilled media and sales professional with extensive experience in account management and media planning across Central America and the Caribbean. Currently serving as Ejecutivo de cuentas y medios at PALM ERA since December 2022, Abraham previously held positions at notable companies such as Sony Pictures Entertainment, where as Planificador de ventas, packages were prepared for clients in the region. Prior roles include Ejecutivo de ventas in an independent capacity, Regional Media Planner at UM Worldwide, and Director de Medios at Agencia Publirama, among others. Abraham holds a Master's degree in Business Administration with a focus on Marketing from Universidad Interamericana de Panamá and a Bachelor's degree in Social Communication with a specialization in Advertising from Universidad de Panamá.