The dynamic opposite of every green-eyeshade accountant you’ve ever imagined, Pam is the author of “Your First CFO: The Accounting Cure for Small Business Owners”; a best-seller that makes finance fun and accessible for entrepreneurs; she is also the entertaining and informative host of the “Cash Flow” Podcast on iTunes; and founder of the novel new Profit Concierge® experience for entrepreneurs.

As an entrepreneur herself, Pam Prior brings finance to her fellow entrepreneurs in an approachable, joyful, and engaging way; clearing the path for them to unleash their cash flow and kickstart the business engines.

Her magic is removing, once and for all, the frustration, fear, overwhelm, and tired old money stories that handicap so many of us in our businesses, delivering finance in a new way; FOR entrepreneurs, but founded on 30 years of Fortune 50 and Private Equity corporate financial leadership experience. 

With Profit Concierge®, Pam weaves together all of the components – bookkeeping, accounting, forecasting, cash flow - into one seamless and totally new Finance Experience for entrepreneurs, clearing away the muck and allowing them to focus on their goals with full peace of mind.

She is committed to transforming entrepreneurial finance and accounting from nightmare to best friend for her clients and audiences of all sizes; and has been described as everything from “CFO Quarterback” to “Financial Fairy Godmother”, to “Friend in the Foxhole”. And she is, indeed, all of those things.


Pam S Prior

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Pam S Prior

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