We are a deep-tech start-up founded by alumni of Bocconi and Politecnico of Milan, creating the first truly usable and design-oriented virtual try-on in the world for fashion e-commerce.

We are using real 3D, cloud tech and engineering-grade simulation engines to create a digital twin of the user from two pictures and simulate the fit with the fashion item attaining a level of precision and photorealism indistinguishable from real life.

Since 2010, over 200 start-ups have tried creating a functioning virtual try-on, but most have failed. Their failure also led to the VCs' conviction that the problem was unsolvable.

In recent years, some start-ups gave the illusion that we could create virtual try-ons for fashion e-commerce using GenAI. However, this technological strategy has also failed, as these solutions are not precise and lead the user to believe the fit is better than it really is.

We are using a drastically different approach. Real physics and no fake fits: if the t-shirt you are trying is too big or too short it will show, just like it would in a real try-on.

Our ultimate mission: finally bringing the physical shopping experience online

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