Joan Serra is a seasoned finance professional with over 24 years of diverse experience, serving as the Group CFO and Finance Shared Service Director. Currently, they are the General Manager of Finance at Panasonic, overseeing financial operations for the Spanish and Portuguese markets while leading European finance projects. Previously, Joan held key roles at various companies, including Group CFO at in-Store Media and CFO for both China and USA-Mexico at Ficosa, where they contributed to significant international growth and operational optimization. Joan earned degrees from prestigious institutions, including an Economics degree from Universitat Autònoma de Barcelona and a master's in finance from Esade.
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