Hellen F. currently serves as the Director of Global Commercial Strategy at Pandora since October 2025. Prior to this role, Hellen was the Head of Strategy & Business Development for the Rest of the World-International Zone at Arla Foods from 2023 to October 2025. Hellen's previous experience includes working as an Engagement Manager at Strategy& in 2021-2022 and as a Senior Strategy Consultant at EY-Parthenon from 2019 to 2021, specializing in Strategy & Transactions. At Ørsted, Hellen held the position of Strategy Project Leader for Bioenergy Strategy & Transactions from 2018-2019, focusing on strategy development and commercial growth in sectors such as biogas and energy storage solutions. Earlier experience includes serving as a Business Partner in the Wealth Management CFO Area at Danske Bank from 2015 to August 2018 and as a board member of Danske Next. Hellen has a BSc in International Business Administration with French from Copenhagen Business School and an MBA in Commerce and International Business from an exchange semester at the University of Sydney.
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