Niklas Philipp

Niklas Philipp is an eCommerce Optimization & Personalization Specialist at Pandora, leading testing and optimization initiatives for Northern Europe's eCommerce team since December 2020. Responsibilities include developing testing roadmaps, delivering best practices in UX/UI and merchandising, and utilizing analytical tools such as Contentsquare and Adobe Analytics. Previous roles include eCommerce Specialist at Pandora focusing on content management and analytics, and (Junior) E-Commerce Specialist at Pure Berufsbekleidung, where shop management and content creation were key duties. Additional experience encompasses project management and marketing support as a Personal Assistant to a director, and contributions to business development as a Fashion Management Intern. Niklas holds a Bachelor of Science from Otto-von-Guericke University Magdeburg and completed the German Abitur at Katharineum zu Lübeck.