Catherine Thacker

Catherine Thacker is an experienced marketing professional currently serving as Vice President of Customer Engagement & Digital Marketing at Panera Bread since March 2022. In this role, Catherine leads omni-channel marketing initiatives across various digital platforms and implements audience-led personalization strategies leveraging MarTech advancements. Prior to this, Catherine worked as Director of US Customer Marketing Strategy & Execution at McDonald's, where development and implementation of personalized, omnichannel strategies were key responsibilities. Additional experience includes directing personalization strategy at Ulta Beauty, where Catherine managed a cross-channel member lifecycle strategy and the Ultamate Rewards program. Catherine's earlier roles include portfolio marketing at Discover Financial Services and production management at Merchandise Mart Properties and Leo Burnett. Catherine holds a Bachelor of Science in Graphic Communications from Clemson University.