Benoit Caron serves as the Brand Communication Director at Panerai since April 2025, following a tenure at Richemont from July 2018 to March 2025 as the Group Media Deputy Director. In this role, Benoit was integral to the strategic development of the Group Media function and focused on enhancing digital marketing practices, adapting to market evolutions, and advising on digital transformation. Prior experience includes leadership positions at Mindshare as the Digital Leader for HSBC, overseeing digital media strategies in the APAC region, and general management roles at East to the Web and Brand Connection, where Benoit specialized in digitalization and e-commerce development in the luxury and retail sectors. Earlier positions at Netbooster encompassed various roles related to social media, project management, and SEO/SEA consulting. Benoit holds a Master's degree in Marketing and Management of Information Technology from ISC Paris and participated in a university exchange program at Ritsumeikan Asia Pacific University in digital economy.
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