The weather affects us all — 24/7/365. So why should coverage wait?
Panhandle Weather is the first meteorologist-driven, round-the-clock weather channel dedicated exclusively to the Florida Panhandle. Founded by longtime broadcast meteorologist Chris Smith, our mission is to deliver accurate, thorough, and hyper-local forecasts across every digital platform — from the Wiregrass to the Coast.

We prioritize live, real-time coverage. Whether it’s a pop-up summer storm, a winter cold snap, or a major hurricane, viewers never have to guess how weather will impact their neighborhood. And whether they’re on social media, inside the Panhandle Weather mobile app, or watching on a smart TV, our coverage remains clear, consistent, and built for the communities we serve.

With cutting-edge tools, custom data integrations, and industry-leading graphics powered by Baron Weather, we’re modernizing how local weather is delivered. Our proprietary automation systems allow us to maintain lower operating costs than traditional media — offering unmatched value to local advertisers seeking loyal, local customers.

At Panhandle Weather, trust is the foundation. Viewers rely on our knowledge, experience, and judgment to guide their decisions — from weekend plans to preparing for severe weather. We believe that same trust can help your business grow. Partner with us, and connect with a committed, engaged audience who depends on Panhandle Weather every day.

Panhandle Weather

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Panhandle Weather

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