SL

Seth Longhurst

Lifecycle Product Growth Manager at Papa

Seth Longhurst has a diverse work experience spanning various roles and industries. Seth is currently working at Papa as a Lifecycle Product Growth Manager since June 2021. Prior to that, they worked at Earnest Inc. as a Lifecycle Marketing Lead from October 2019 to May 2021. Seth also served as a Digital Marketing Consultant at MEGASETH from March 2019 to October 2019.

In 2018, Seth held the position of Manager, Email & Lifecycle Engagement at ExpertVoice, where they directed all lifecycle marketing programs for a Closed Social Network/Advocacy Marketing platform. Seth introduced innovative strategies, collaborated with cross-functional teams, and drove improvements to engagement revenue and clickthrough rates.

From 2014 to 2018, Seth worked at PenFed Credit Union as a Senior Manager, Marketing & Creative Services. Seth generated a significant increase in annual earnings, managed member acquisition and retention strategies, and led branding and advertising initiatives.

Prior to that, Seth was the Interactive Director at MarketSmart from July 2011 to May 2014, where they played a key role in web marketing and online campaign management. In 2010, they were a Marketing Manager at Essential Media Partners, responsible for formulating and implementing marketing strategies and developing various marketing materials.

Seth started their career at Freestyle Marketing Group, where they held multiple roles from 2007 to 2010. As an Account Manager, they formulated client marketing strategies and managed various marketing campaigns. Seth also served as an Account Executive and Account Coordinator during their tenure.

In 2005, Seth worked as a Business Development Manager at Secure Document Alliance, where they were responsible for business development, marketing, and financial management.

Overall, Seth Longhurst has a strong background in lifecycle marketing, digital marketing, branding, and business development, with a track record of driving revenue growth and implementing innovative strategies.

Seth Longhurst began their education journey in 2004 when they enrolled at Westminster College. Seth studied Business, Marketing, and Economics and successfully completed their Bachelor's of Science degree in 2007. After several years in the field, Seth decided to further their education and enrolled at The Johns Hopkins University in 2014. Seth pursued a Master's Degree in Communication and is expected to graduate in 2023. In addition to their formal education, Seth has obtained two certifications. In February 2019, they completed the "Customer Service: Winning Back a Lost Customer" certification offered by LinkedIn. Most recently, in November 2020, they obtained the "Supporting Your Mental Health While Working from Home" certification, also provided by LinkedIn.

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Timeline

  • Lifecycle Product Growth Manager

    June, 2021 - present

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