Francesca Vaccari

SVP, Marketing at Paperless Post

Francesca Vaccari has worked in the marketing industry since 2007. Francesca started their career at McCann Erickson as an Account Executive, then moved to Publicis as an Account Executive. In 2011, they joined Arcade Creative Group - A Sony Music Company as an Account Director and Account Supervisor, where they spearheaded a new business pitch resulting in multi-million dollar global AOR agreements. In 2014, they joined NJOY Electronic Cigarettes as a Senior Marketing Manager and Marketing Manager, where they managed the creation of all packaging, POS and merchandising for existing and new products. From 2016-2018, they served as US Head of Marketing at Gett, then VP of Marketing at Plated, and finally Advisor at Ktchn Apothecary. In 2020, they joined Paperless Post as SVP of Marketing, leading all marketing efforts for the premium online invitation company, including all acquisition and retention efforts as well as brand and creative team oversight.

Francesca Vaccari graduated with a Bachelor of Science in Business-Administration and Marketing from the University of Richmond - Robins School of Business in 2007, after having studied there from 2003.

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