Vikki Fraser

Marketing Operations Manager at PAR

Vikki Fraser has a diverse work experience spanning over two decades. Vikki is currently working as a Marketing Operations Manager at PAR - Psychological Assessment Resources. In this role, they are responsible for providing excellent customer service and managing various marketing operations.

Prior to their current position, Vikki worked as a Marketing Operations Manager at CareMetx, LLC, where they established the HubSpot instance and developed a multifaceted Demand Gen campaign. Vikki also built and managed project management tools and a Marketing Intranet using Jira Kanban and WordPress.

Before that, Vikki served as a Senior Digital Marketing Manager at Windward Consulting, where they led various marketing initiatives, including search engine optimization, content creation, social media, and branding. Vikki also contributed to developing content strategy and managing internships.

Vikki has also held the position of Director of Marketing at HostDime.com, where they led the marketing team and implemented data-driven revenue strategies. Vikki played a crucial role in achieving a significant increase in global revenue through website and marketing efforts.

In addition to their corporate experience, Vikki has worked as a Freelance Writer for Town & Country Magazine and as the owner of Ravensworth Consulting, where they managed web development, graphic design, SEO, and sales consultation.

Furthermore, Vikki has experience as a Director of Marketing at 312, Inc and Digibelly, both UCF Technology Incubator startups. Additionally, they served as the Director of Customer Relations at DJB Imports and worked as a CRM Administrator, Web Developer, and SEO Strategist at TopSite.

Overall, Vikki Fraser has demonstrated expertise in marketing operations, content creation, project management, and revenue strategies throughout their career.

Vikki Fraser has studied Business Administration and Management, General at Cleary University, and Business Administration, Management and Operations at the University of Phoenix. In addition, they have obtained a certification as a GoldMine Certified Technician from GoldMine Software - FrontRange in June 2001.

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Timeline

  • Marketing Operations Manager

    April, 2023 - present