Welcome to Marketing Engineering. paradigm|SHIFT works with growing companies who have received some sort of funding and are looking to reign in the chaos that accompanies that growth. paradigm|SHIFT's system, processes, and infrastructure were developed over years of working with companies at the cutting edge of their industries. During this time, we learned to engineer marketing to achieve a company's goals—while establishing a culture of collaboration. It isn't just possible, it's necessary in the new economy.

Jack McDaniel spent fifteen years as an Award-Winning manufacturer’s representative for companies like Reebok, Ellesse, Crable Sportswear, Killer Loop and Continental General Insurance Company. As a Key Accounts rep, he expanded new territories and accounts and developed multi-million dollar customers to become key partners through seats on advisory councils and joint regional advertising and marketing initiatives.

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