In 2024, Türkiye's first licensed electronic money institution Param was established and licensed by BDDK. It offers services such as electronic money, prepaid cards, physical/virtual/soft POS and e-wallets to individual and corporate customers.

Param is the only electronic money institution holding all card issuing licenses for Troy, Mastercard, Visa and Discover card schemes and the first and only non-banking member of BKM TechPOS platform.

Param, approved by the Central Bank, has been breaking new ground since the day it stepped into the sector with 9.5 million prepaid cards.

Winner of the "First TROY Global Card Issuing Electronic Money Institution" award at the Discover Global Network 2019 Awards, Param serves with more than 150 co-branded cards, including BaroKart for lawyers, AdaletKart for Ministry of Justice personnel as well as shopping mall, university and union programs.

Offering collection solutions for every moment of physical or remote payment, ParamPOS serves over 80 thousand corporate and individual customers.

Param extends its influence by acquiring the fifty percent of Momento Reklam ve Pazarlama Ticaret A.Ş., Türkiye's leading rewarding system in 2021 and in 2022 all shares of Eçözüm Bilgi Teknolojileri A.Ş., known for its open banking and online collection solutions. 

Param, which received investment from the European Bank for Reconstruction and Development (EBRD), CEECAT Capital, Alpha Associates and Revo Capital in the first round with a valuation of over 200 million USD, continues to have a strong presence in the financial technology sector with more than 1,600 employees.

In order to transfer its know-how to Europe, Param started to operate in the United Kingdom under the name Param UK. Its journey continued by purchasing the Czechia-based BNPL provider Twisto in 2023 and establishing Param International in the Netherlands.

The newest companies in the Param family include Univera and Univis, leaders in sales, service and logistics.

Banking

FinTech

Payments

Param

This department focuses on overseeing and producing visual and artistic projects to elevate brand identity and communication.

Creative Services

This department oversees corporate sales initiatives, manages key client relationships, and supports project management to drive customer success.

Sales and Account Management

This department focuses on driving sales performance through strategic planning, sales support, and client relationship management.

Sales Operations

This department manages financial analysis, budgeting, and reporting functions.

Finance Department

The Product Management Team at Param is responsible for overseeing the development, enhancement, and successful execution of products such as electronic money services, prepaid cards, POS systems, and e-wallets. This team collaborates closely with various departments to ensure that the products meet customer needs and align with the company's strategic goals. They are tasked with managing the product lifecycle from concept through to launch and continuous improvement, focusing on growth, innovation, and market competitiveness within the financial technology sector.

Product Management Team

This department oversees the planning, execution, and completion of projects to ensure they meet organizational goals and deadlines.

Project Management

This department focuses on ensuring the quality and functionality of software products through testing and automation processes.

People (5)

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Other teams

Sales and Account Management

Sales Operations

Finance Department

Product Management Team

Project Management

Quality Assurance