Adria Lacava

Adria LaCava has extensive experience in advertising and marketing operations, currently serving as Director of Ad Operations, Sales Training & Development at Paramount Advertising since October 2018, after previously holding the role of Sr. Manager in the same department. Prior to joining Paramount, Adria LaCava worked at ViacomCBS from April 2008 to October 2018, where positions included Manager of Marketing & Partner Solutions Operations, Sponsorship Analyst, Senior Traffic Specialist, and Traffic Specialist. In these roles, Adria LaCava led teams to protect significant revenue, oversaw the execution of sponsorship initiatives, and ensured advertising inventory was managed precisely. Adria LaCava holds a Bachelor of Arts in Philosophy and Political Science from the University of South Florida, complemented by studies at Columbia University and Selwyn College, Cambridge.