Alejandra Lora

Alejandra Lora is a seasoned marketing professional specializing in audience acquisition and performance marketing. Currently serving as Senior Manager at Paramount since February 2020, Alejandra previously held roles at M&C Saatchi Performance, where responsibilities included heading multi-channel marketing campaigns across thirteen markets and managing sizable budgets. Experience also encompasses roles such as Senior Media Planner/Buyer, Media Planner/Buyer, and Assistant Media Planner/Buyer, where strategic planning and execution of digital campaigns were key tasks. Alejandra's early career included marketing coordination at Cyviz AS and internships focused on sports marketing and partnerships at Radford University and Voto Latino, respectively. Alejandra earned a Bachelor of Business Administration in Marketing from Radford University in 2013.