Ashlee McCullock

Ashlee McCullock is the VP of Research & Insights at Paramount, overseeing social research for Nickelodeon and Paramount+. With over a decade of experience in leveraging social and product analytics, McCullock translates complex data into actionable insights that drive content strategy and marketing. They previously held roles at MTV Networks, ViacomCBS, and other organizations, where they developed innovative research methods to enhance audience engagement. McCullock is committed to fostering creativity and data collaboration within their team.