Barbara Roeder is currently the Vice President and Director of Sales at CBS Atlanta, a position they have held since 2025. They previously served as the Regional Sales Manager for Bally Sports South and Bally Sports Southeast from 2013 to 2024, and as a Director of Sales at FanDuel Sports Network South from 2024 to 2025. Barbara began their career at RP Media as a Media Buyer, later advancing to various roles at WUPA-TV, including Account Manager and Sales Manager. They earned a Bachelor of Science degree from the University of Florida in 1996.
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