Bonnie Wei

Bonnie Wei is a seasoned professional with extensive experience in media strategy and marketing across various sectors. Currently serving as the Senior Director of Media Strategy for Streaming at Paramount since August 2019, Bonnie has demonstrated a strong ability to drive significant engagement growth, evidenced by a 310% Year-Over-Year increase in Minutes Per User while effectively managing costs. Previous roles include strategic positions at THEY New York and Viacom, where Bonnie honed skills in cross-channel media strategies, audience targeting, and campaign management. Bonnie's background is further enriched by diverse experiences in hospitality revenue management and luxury brand account management, complemented by a Bachelor's degree in Marketing from Cal State Fullerton and proficiency in Japanese from Waseda University.