Britt Smith

Britt Smith is an experienced professional in the field of business intelligence and data analytics, currently serving as Executive Director of Business Intelligence at Crackle Plus since July 2021, overseeing BI initiatives for platforms such as Redbox and Popcornflix. Prior to this role, Britt held the position of Director of Business Intelligence & Data Analytics at Lionsgate, where significant contributions were made to the OTT ventures division, including the development of Pantaya's tech infrastructure. Britt's career also includes roles at Operam, Inc. as Manager of Marketing Sciences & Data Analytics, as well as positions at Blackwood Seven and IMAX in various analytics and strategic marketing roles. Educationally, Britt holds a Master's degree in Data Science from Northwestern University and dual Bachelor's degrees in Film and Sociology from the University of California, Berkeley.