Claritza Jiménez serves as the Senior Director of Marketing Strategy at CBS News and Stations, where efforts focus on enhancing viewership and brand awareness for flagship news programs. With previous roles as Director of Marketing Strategy at CBS News and Managing Producer at POLITICO, Claritza has a robust background in media content development and audience engagement, contributing significantly to events and strategic initiatives in the industry. As the founder of InColorStock.com, an inclusive stock content platform for Black and POC creators, Claritza demonstrates a commitment to diversity and representation. Educationally, Claritza holds an MBA from the University of Virginia Darden School of Business and advanced degrees in journalism and political communication.
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