Dan Grappone

Sr. Director, Insights & Multiplatform Analytics

Dan Grappone is an experienced professional in audience analytics and insights, currently serving as Sr. Director of Insights & Multiplatform Analytics at Paramount since February 2022. Previously, Dan held the position of Director of Audience Analytics at BET and worked at Viacom in various roles, including Sr. Manager of Marketing & Partner Insights and Manager of Ad Sales Research. Dan's expertise encompasses analyzing viewership trends across multiple platforms, streamlining reporting processes, and executing custom research studies. Prior to these roles, Dan gained experience at Screenvision Media and served as a research assistant and intern at Viacom, contributing to several research projects and marketing strategies. Dan holds a BA in Film Marketing from Brooklyn College.

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