Danica Bates is a music curator with over 15 years of experience integrating music into media. Currently serving as VP of Creative Music Strategy at Paramount, they oversee music marketing for TV and streaming. Previously, Danica worked as Music Producer at MullenLowe US, where they contributed to award-winning campaigns for notable brands. They also held roles in music strategy at ViacomCBS and Hum Music & Sound, showcasing a consistent commitment to enhancing media through music.
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