David Sheill

David Sheill is a seasoned analytics professional with extensive experience in data science and analytics management. Currently serving as the Sr. Director of Analytics for SMB Advertising at Paramount since September 2025, David previously held the position of Director of Data Science at LocaliQ, where key achievements included identifying high-risk clients to mitigate churn and optimizing advertising campaigns. Prior roles include Analytics Innovation Manager at Altman Solon and Manager - Emerging Tech, AI/ML at EY, where significant contributions involved leading machine learning initiatives, developing data platforms, and managing teams to enhance demand forecasting and automation opportunities. David holds a BA in Accounting from Michigan State University, an MBA from Wayne State University, and further education from Penn State University.