Jason Reid is a franchise and marketing executive specializing in global IP strategy and brand expansion. They currently serve as the Vice President of Global Franchise Management & Marketing at Paramount, where they lead efforts for renowned intellectual properties. Previously, Jason held various strategic roles at NBCUniversal Media, LLC, including Director of Media & Strategy for NBC News & MSNBC, and was involved in audience development and operations at NBCUniversal Local. Prior to their extensive work in media and marketing, Jason began their career as an Analyst at Bank of America and completed a market research internship at The Pert Group.
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