Jeff Graham is a seasoned professional with extensive experience in revenue optimization and strategic yield management. Currently serving as Senior Director of Strategic Yield & Revenue Optimization at Paramount since May 2022, Jeff previously held the role of Director of Revenue Optimization at ViacomCBS from January 2020 to May 2022, where leadership of a team of analysts focused on enhancing digital revenue programs was pivotal. Prior to this, Jeff served as Director of Revenue Optimization at CBS Interactive, managing cross-functional initiatives and financial forecasting for C-suite stakeholders. Jeff's career also includes roles in revenue optimization and data management at Swirl, Direct Partners, Thrivepoint, Mediasmith, and Fathom Online, complemented by an early career in accounting at Cytek Manufacturing and Northern Trust Bank. Jeff holds a Bachelor’s Degree in Comparative Literature from UC Santa Barbara.
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