Jose Castro

Jose Castro is an accomplished professional in global business and brand growth, known for scaling franchises into major revenue-driving enterprises. They served as Executive Vice President at Paramount, overseeing diverse functions such as global collaborations and consumer products, and driving significant growth through landmark partnerships across 17 global markets. With a foundation in licensing and retail development from their tenure at Nickelodeon, Jose cultivated skills in balancing creative integrity with commercial success. They earned a B.S. in Marketing in Entertainment and Media from New York University.