Kara Winsch is an experienced professional in strategic insights and audience analytics. Beginning with MTV Networks as an Analyst and later as a VH1 Client Service Representative in ad sales, Kara oversaw campaign performance for over 40 high-volume accounts and collaborated with media agencies. At Viacom, Kara advanced to Senior Manager and later Director in Strategic Insights & Research, where responsibilities included developing dashboard reports on TV ratings and training team members. Currently, as Senior Director of Audience Measurement & Analytics at Paramount, Kara manages audience analytics across various platforms, working collaboratively with multiple departments to align performance metrics with corporate goals. Kara holds a Bachelor of Arts degree in Communication and Marketing from Fairfield University.
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