Katie Maggio

Katie Maggio serves as the Vice President of Global Streaming Strategy & Market Insights Research at Paramount since March 2019, where responsibility includes leading insights projects that inform streaming strategy and market understanding for Paramount+ and Pluto TV. Previously, Katie held several positions at Viacom from December 2013 to February 2019, including Director of Global Consumer Insights, focusing on brand extension initiatives, and Senior Manager roles that involved consumer insights and multiplatform research. Prior experience includes managing corporate research projects at American Express and developing social media strategies at Big Fuel Communications. Katie began a career in digital sales and marketing with Bonnier Corporation, holding roles that encompassed both managerial and analytical responsibilities. Katie holds an A.B. in Psychology from Princeton University.