Lisa Lawrence is a dynamic ad operations leader with over 15 years of experience driving broadcast and digital advertising success in sports, news, and entertainment programming. Currently, as the Senior Director of Advertising Traffic at Paramount Advertising, they lead a team of 11, ensuring the execution of over 900 ads weekly and managing high-revenue events like Super Bowl LVIII. Having previously held various roles at CBS Corporation and Cablevision, they possess a proven track record of generating significant revenue while enhancing operational efficiency. Lisa holds a Bachelor of Fine Arts in Communication Arts from the New York Institute of Technology.
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