Lydia Daly

Lydia Daly is an accomplished marketing strategist with extensive experience in audience impact, creative strategy, and cultural intelligence. Currently serving as SVP of Audience Impact & Intelligence at Paramount, Lydia leads a team focused on providing audience-centric insights to enhance advertising sales. Previously, as SVP of Creative Strategy & Cultural Intelligence at Viacom, Lydia directed research into youth audiences, shaping culturally relevant marketing for Fortune 500 brands. Lydia's career also includes strategic roles at JWT, 180 Amsterdam, MRM Meteorite, and FCB Global, where a strong emphasis was placed on developing integrated brand strategies across diverse markets. Lydia's educational background includes advanced studies at prestigious institutions such as Harvard Business School and MIT Sloan School of Management, alongside degrees in International Marketing and Interactive Marketing.