Mark Serrano

Mark Serrano serves as the Director of LBE Account Management at Paramount Consumer Products & Experiences, a position held since October 2024, where leadership involves enhancing brand engagement through innovative marketing and immersive experiences in themed entertainment. Previously, Mark held various senior positions at Paramount from June 2002 to May 2024, including Senior Director of Program Marketing & Brand Strategy for Paramount Global Kids & Family, where strategic marketing leadership was provided to global teams across multiple regions. Mark's extensive experience includes directing international marketing for Nickelodeon and ViacomCBS Networks International, where successful brand marketing campaigns significantly strengthened brand franchises. Educational qualifications include a Master of Science in Strategic Communications from Columbia University and a Bachelor of Arts in Media Studies from the University of Virginia.