Matthew Medford is a seasoned professional in digital media and yield analytics, currently serving as Senior Manager of Yield Analytics at Paramount since August 2022. Prior experience includes positions as Manager of Digital Inventory and Pricing at Paramount and Inventory Management Analyst at Roku Inc. Medford's career began at CBS Interactive as an Account Manager, followed by roles as Yield Analyst at ViacomCBS and various positions focusing on digital revenue and planning. Matthew holds a Bachelor's degree in Communication from the University of Maryland, obtained in 2016, and has a proven track record of creating tailored digital media proposals and selling sponsorships for high-profile events.
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