Paramount
Meng Li is a seasoned professional in data partnerships and strategy, currently serving as the Director of Data Partnerships & Strategy and previously as the Director of Data Solutions at Paramount since September 2021. Prior to this, Meng held various significant roles at Viacom, including Senior Manager of Advanced Media, where responsibilities included overseeing campaign operational readiness for addressable advertising. Additional experience includes leadership positions at Generator Media + Analytics, Starcom MediaVest Group, and MEC, along with internship roles in account management and media planning early in a career. Meng's educational background includes a BA in Communications with a focus on Advertising and Public Relations from The City College of New York.
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Paramount
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Paramount is a leading media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.