Michele Stone currently serves as SVP of Advanced Advertising at Paramount, a position held since November 2021, after previously working at ViacomCBS as VP of Advanced Advertising Product & Planning from February 2017 to November 2021. In this role, Michele oversaw pricing, planning, optimization, and implementation of data-driven linear and targeted cross-platform campaigns. Prior to ViacomCBS, Michele held various roles at GroupM from November 2006 to February 2017, including Director of Vantage Product Management and Associate Director of Data Solutions, focusing on developing data solutions and presenting video targeting opportunities. Michele began the career in national broadcast investment as a manager and buyer. Educational background includes attendance at the University of Scranton.
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