Patricia Ramella

Patricia Ramella is an accomplished marketing and digital professional with extensive experience across various media companies. Currently serving as Senior Marketing and Digital Director at Paramount since February 2019, Ramella leads marketing and digital teams for key youth and entertainment brands, driving end-to-end marketing strategies across the Americas. Previously, as Senior Business Intelligence Manager at Paramount, Ramella provided critical insights to support content and programming teams in Latin America. Prior experience includes a tenure at VIX, Inc., where as Director of Digital Strategy and Audience Development, Ramella oversaw a global team that achieved significant audience growth. Ramella's career began in journalism and digital marketing, with key roles at Diamante FM, Natural Life, and Sport FM. Educational credentials include a Professional & Executive Development certificate in Digital Marketing Strategy from Harvard and a Bachelor of Arts in Communication and Media Studies from Escuela Superior de Comunicación.