Petra Toncheff

Petra Toncheff is a seasoned commercial leader with extensive experience in content distribution, streaming, and B2B sales. Since 2022, they have served as the Senior Director of Content Distribution Strategy and Consumer Products at Paramount, overseeing significant business transformation efforts and the launch of the Paramount+ streaming service in Eastern Europe. With a career spanning over two decades, Petra has held key positions at ViacomCBS and other companies, focusing on licensing, sales strategy, and team management across various markets. They possess a strong background in marketing and licensing, with a commitment to strategic growth and efficient operations. Originally from Bulgaria, Petra currently resides in Berlin and travels extensively across Europe.